Fractional operating leadership for SMBs that need to grow, not just talk about growing. 20+ years across sales, marketing, and media. Available as consultant, operator, or hired gun depending on the mandate.
"You're doing €2M or €10M or €30M. The team is stretched. Marketing isn't landing the way it used to. The strategy sounded right in the deck but stops working in the market. Hiring a Head of Growth costs €200K a year and takes twelve months to prove itself. What you actually need is clarity, execution, and speed, from someone who's already run this play before."
This is the moment I step in.
Role 01
Outside eyes on the growth machine. I diagnose what's stuck, why, and what to change. You leave with a 90-day operating roadmap and the clarity to run it, with me or without me.
Apply →Role 02
Inside seat. I take on a specific function (growth, marketing, ops, strategy) and run it. Weekly rhythm. You lead the business. I own the outcome for what I run.
Apply →Role 03
A specific mandate that needs to ship. Launch, turnaround, category entry, senior hire replacement. I come in for a defined window, ship the thing, hand it off clean, and leave the business stronger than I found it.
Apply →Substance over show.
Systems over hustle.
Depth over noise.
Being loud is easy. Being ready is the work.
The Operating Principle
Short essays on growth, structure, and the operating problems most businesses mistake for marketing problems. Written from inside real engagements.
Most "marketing isn't working" complaints are actually offer problems, pricing problems, or operating capacity problems. Here's how to tell which one you have.
Read →A €200K Head of Growth is a bet on twelve months of learning curve. A fractional operator is a bet on the play. When to hire which, and why most SMBs get this call wrong.
Read →Before you post the job, run this. Nine times out of ten, the role you're about to hire is the wrong role. This diagnostic tells you which one is actually needed.
Read →Three different problems. Three different kinds of help. Most owners buy the wrong one, then blame the operator when it doesn't work. A framework for calling the shot right.
Read →You don't have a CMO. You don't have three marketing hires. You still need to grow. Here's the lean operating structure I install in businesses under 50 people.
Read →A 30-minute discovery call. You walk me through where you're stuck. I tell you straight if I can help, who else might be better, or what to fix first. No pitch.
Book a Discovery CallStockholm · 3 to 5 businesses at a time · Always Day 1